28/10/08 Minute

28/10/08 Minute of CDF promotion team (6th meeting)

Time: 9:30am – 12:30pm
Venue: HKPU Y706
Absentee: Sony (sick)



Storyboard
from the last storyboard
client likes the part on the stage
we should highlight the dream….
its a chance to learn, be helped to make the dream comes true
something that she can achieve
*change the book to primary 5 or 6

client impress was impressed by:

1. the picture of Tung Chung
its quite detail
-seems depend on the source from the interview
-make the feel of deprived family stronger

2. the procedure of finding audience
it’s from children’s view
they can see the serious of having this performance

last time we had talked about:
how to end the story
*try to add the impact of … having the dream success
will we add some message at the end?!
better have the slogan at the end? (kat)

Kat:
people tends to protect a younger children… - which is the image
delete the part of choosing songs
focus on how to make her dream comes true

establishing shot-
maybe have an exterior pan, pan into the house
the flow of choosing audience can be quicker or fewer steps

we should focus on her dream..
what will happen during the performance?
we can make the dream to be the climax of the animation

lack of family member (the love from them)
mentors can lessen the need of this element
- extend her dream and start to exaggerate it
can audience help the situation??
– bring it out in the slogan

We have the correct direction…
but the weight of its background and finding audience should be adjust

The end: back to reality or the dream comes true??



character
the scandals and short pants are good
the facial expression is positive
She can have a more localized dressing
the clothes can be shorter and older

the vest – 棉襖
looks a little bit poor in winter
- not warm enough
some buttons are missing

Preference: the 3rd one
larger contrast in “before and after”
to-do: facial expression and motion test



Background
the broken wall is similar to where they live
but it is still not similar enough to be their flat

there should be many things in the dining room
only a bed can be placed in their room
or 2 storey bed in the dining room

furniture should be worn
the mix and match of furniture is strange
the clothes maybe hanged on the dining room

*they may let us take photos of their flat
and client will send to us before this Friday (31/10)



poster
contact is needed to add to it
leave some space for adding information

it may have different price for the whole series
one set for a message is enough
mayb there will be a series of different stages for different targets

cannot imagine how to bring out the message by a cartoon in the poster

kat:
keep the character
the slogan may decorate more
rather than having the snapshot from the animation

It should be in Chinese
have some design on the key words. eg: CDF
and appear in the whole series ( maybe as a icon )

cannot link to what the CDF bring without watching the animation

the icon of the child in the animation can be used
but it cannot emphasize the CDF elements

to-dos:
poster -> easy hanger -> leaflet
in simple style



slogan:
1. A little from you , the dream comes true
2. **river -> ocean
to be confirmed
3. Its not a magic. lets make it come true/Imagine it comes true

clients:
can make it into 2 version
or similar style with 2 different slogan…but better to be related

preference: 1

Kat:
for donor/mentor – English is okay
It should have a Chinese version


Quotation:

Diary
cover of the diary – the same style with the animation and poster
the design try to be simplified

USB
It would be no use for them when they don’t have the computer
(not suitable for all)

file
can make a larger quantity at once
they can get one when they have lessons
simplify – try to apply to other items

different style
- one for children
- one for mentor and donor
*quote for 3000 files

bag
try to quote one for about $10 each
client prefers making files

Budget:
better be lower

Jasmine:
prefers making diaries and bags

Kat:
we can do it if we have time

how much per package?
main concern – cost effectiveness
good suggestion for the package

*client will send the detail and the information to us again

poster=easy hanger=file (similar layout but different grids)

place to get the leaflet
NGOs, centre, schools

Two situation for the use of leaflets:
1. after seeing the poster, get the leaflet -wanna know what it is about
2. already get the leaflet – remind them about this event

Interim
To-be-finished:
1. animation flow (animatic)
2. Poster layout with fine fonts (close to finish, better without hand drawing)

Next Thursday
4:00pm-5:00pm